Jaylene Musgrave (from Facebook).
Last night would have been confronting for high-profile animal activist, Jaylene Musgrave as she was asked to answer to some very genuine questions about her animal fundraising. A Facebook post from a keen-eyed member of an Australian Vegan group (of which Mulgrave is a member), began the speculation in which other responses seemed to support the suggestion that Musgrave’s fundraising practices are suspicious.
Touting herself as a “vegan warrior”, Musgrave has a highly complimentary explanation of her work as an animal activist on her own website, veganwarriors.com.au Therein she names celebrities and others of note who are her “supporters”, including Joan Jett who is named as an “ambassador”.
Given that Musgrave’s legitimacy is being marked by supposed celebrity endorsements, it’s no wonder that there are many animal activists questioning the true destination of raised funds. Musgrave does her ‘fundraising’ solely via Facebook and receives payments only by direct bank deposit, never by PayPal. It has been noted by many that the clothes, shoes, handbags, etc that she is advertising on her pages, Vegan Warriors – Jaylene Musgrave and Fundraising for Animals are being sourced directly from eBay and other discount websites, and being sold for up to ten times the cost. The photos being used on Musgrave’s pages have been lifted directly from the original stores, indicating that stock is possibly not even in Musgrave’s possession.
One rightfully confused buyer mentioned that she had just purchased an item from Musgrave for over $130, only to be told that she will “order them now” and it would take around 10 days to arrive. Taking all of this into account, it would seem that Musgrave is selling items that she has seen online, (using the photo that the original store has used), with a hefty mark-up. Without being sure, it seems that Musgrave is then ordering the product from the actual store (for a low cost) and having it posted directly to the buyer. The buyer then receives a low-quality item for a high cost with the remainder of the money going directly into Musgrave’s pocket.
This apparent scamming aside, the question now is, does that money then get passed on to an actual organisation or charity, or does it remain with Musgrave? As far as I can find, Musgrave has no listing as a business or charity, and no legitimate information as to where exactly the funds raised are going. In a generic message that Musgrave sends to new Facebook friends, she mentions that “all monies to A.R campaigning”. The problem is, A.R Campaigning doesn’t seem to actually exist, and if it does, I will gladly stand corrected.
At the very least, it is almost impossible for Musgrave to know whether or not her products are ethically-made, let alone vegan. By using her name and standing within the vegan community to sell what is essentially a mystery product in terms of production, Musgrave has betrayed her own values and those who have trusted her enough to buy from her. At the very worst, she has created a trusted persona amongst the animal activism community with the intention to dupe people into believing that they’re donating funds to the most vulnerable of creatures. If this is true, it is indeed a betrayal towards the animals that Musgrave purports to protect.
It would be wonderful to be proven wrong in this instance – I would love nothing more than to discover that this is simply a misunderstanding. It is highly doubtful, however, as Jaynele Musgrave has been asked numerous times and given ample opportunity to answer the one simple question: “where is the money really going?”